The White Stripes‘ fourth album ‘Elephant‘ is to be reissued next month as part of the annual Record Store Day celebrations.
With the album celebrating its 10th anniversary in 2013, and former White Stripes leader Jack White the ambassador for this year’s Record Store Day, the reissue has become one of the first major promotions for the event, and is due for release on April 20th.
“We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others,” White has said in a statement.
“The size, shape, smell, texture and sound of a vinyl record; how do you explain to that teenager who doesn’t know that it’s a more beautiful musical experience than a mouse click? You get up off your ass, you grab them by the arm and you take them there. You put the record in their hands. You make them drop the needle on the platter. Then they’ll know.”
A limited edition double vinyl will be a split-colour version, with side one black and red, and side two all white. In addition, Third Man has confirmed an MP3 download card will arrive with the record.
“As Record Store Day Ambassador of 2013 I’m proud to help in any way I can to invigorate whoever will listen with the idea that there is beauty and romance in the act of visiting a record shop and getting turned on to something new that could change the way they look at the world, other people, art, and ultimately, themselves,” White adds in the statement.