The Avalanches have released a video for Because I’m Me, directed by Greg Brunkalla.
It’s taken from the group’s long, long awaited second studio effort Wildflower which we found to be, overall, ‘a mass of contradictions‘:
“This impatience may be all their fault; in a way ‘Since I Left You’, with its nano-niche exploration, was the dawn of a cultural epoch without us even realising it, one where now we think of nothing but lining up behind art and media from the past we’ve previously ignored until it suited our state of mind. Embracing a record made up of a gazillion samples tacitly allowed us to endorse every one of them, cool hunting by fragging popular music from two feet away.”
“Wildflower is, you sense, a good record. Instinct comes into play in that assessment mainly because its centre is so intangible, and judging it against many other releases in its slipstream will be almost impossible.”
