Lykke Li has premiered a video for Hard Rain ahead of the release of So Sad So Sexy on June 8th.
It’s the second of a double hit from the Swedish songwriter after a promo for Deep End, filmed entirely on an iPhone, was shared via an Instagram story last weekend. All this will feature on her follow-up to 2014’s I Never Learn, which contained ‘a cold, almost sterile beauty to the music‘ according to Live4ever’s review:
“More impressive still is the album’s range over such a short duration. In only nine tracks Li manages to cover acres of ground, bringing influences in everywhere from classic pop, country, gospel, indie-rock and on and on and on. All of which in and of itself would be impressive, but the cleverness and charm of ‘I Never Learn’ is in just how these influences are used.”
“The tracks are not just pastiches of other songs, overwrought and overdone. Instead, much like her ghostly vocals, they are merely faint wisps of something half-heard, half-remembered. The influences are there, but they are incorporeal and unfathomable, always remaining just out of reach. Barely an echo, but certainly there.”
