Sam Huddleston for Live4ever
Love Record Stores Day boosted UK retailers to the tune of over £1m, reports Music Week.
Given that Record Store Day couldn’t take place this year, on June 20th the #LoveRecordStores campaign instead encouraged music fans to purchase their records online, with special releases from Arctic Monkeys, Oasis, Robyn and plenty more helping to persuade them to part with their cash. And it seems to have worked a treat.
“We had really high hopes for our #LoveRecordStores event, but things exceeded even our most ambitious expectations,” Jason Rackham, one of the campaign’s organisers, responds. “The feedback we’ve had from participating record stores has been phenomenal with reports of some doing a month’s business in less than an hour on Saturday.”
“We always hoped this event would give record stores a boost and it’s definitely done that. Our ‘virtual instore’ was also amazing, with huge engagement from music fans over the 24-hour period. We have been stunned by the generosity and commitment of artists and the wider music community, which was hugely enjoyed by music fans this weekend.”
