Tribes frontman Johnny Lloyd is back with more from his debut solo album Next Episode Starts In 15 Seconds.
“Rich And Poor is about how we try to retain human relationships within this modern culture we live in,” he says of this latest cut (featuring backing vocals by The Maccabees’ Hugo White) from the LP which will be released on May 3rd.
“As technology slowly replaces human contact, how does that affect our relationships? That’s been on my mind a lot as I’ve got older. I didn’t have a phone till I was 19, now I can’t live without one.”
Its accompanying video was filmed in a single take in north London by artist and filmmaker Tobias Ross-Southall. “It’s always amazing working with Toby,” Lloyd says. “I enjoy it as much as making the records. We have been planning to do a performance video for a while and this song seemed to be the right fit.”