BBC Radio 1 and 2 are too mainstream and should cater more to different tastes, that’s the opinion of RadioCentre’s chief executive Siobhan Kenny.
“The BBC remains a phenomenal national asset but the fact is that its most valuable radio content is just not cutting through,” Kenny says.
“While nobody seriously suggests that certain bands should be ‘off limits’ to mainstream output like Radio 2, there is a balance to be struck and one that more specifically fulfils the criteria laid out for both Radio 1 and 2.”
A survey conducted by RadioCentre found 78% of those quizzed believed Radio 1 should do more to differentiate itself from commercial radio.
“The BBC Trust should have more power to police this blend and mix more conscientiously, ensuring that the BBC sticks to its remit and allows an environment where all players in the market can flourish,” Kenny continued.
Yesterday (September 30th) marked the anniversary of Radio 1’s first broadcast back in 1967. Lamentable DJs Nick Grimshaw and Greg James used the occasion to break their respective twerking world records. Respect lads.
