SXSW 2019 (Sam Huddleston for Live4ever)
With South By Southwest one of music’s highest profile collaterals of the ongoing coronavirus crisis, BBC Music Introducing and the British Music Embassy – two of the biggest drivers for UK artists who visit the festival – are to host two closed-door studio sessions at The Mill Studio in London on Monday, March 16th and Tuesday, March 17th.
Artists who’ll be performing include Aaron Smith, Arlo Parks, Bess Atwell, Liz Lawrence, Jordan Mackampa, Porridge Radio, Kokoroko and Steam Down, and it’ll be aired on BBC Radio 1 by SXSW regular Huw Stephens.
“Needless to say, we are absolutely devastated about the cancellation of SXSW – for music creators, for their teams and for SXSW itself,” British Music Embassy partners said.
“The knock-on impact that this, and all other event cancellations due to the coronavirus, may have on our industry is deeply concerning. All British Music Embassy partners are committed to showing their support for those that have taken a hit and it’s for this reason we have decided to host these sessions. Performing at SXSW can be a career-changing opportunity and we have to ensure it has not been entirely lost this year.”
