The White Stripes gave a digital release to the deluxe version of ‘Elephant’ in March.
A video for The White Stripes‘ Black Math single has been premiered as part of the 20th anniversary celebrations surrounding the band’s fourth studio album Elephant.
It was directed by Wartella whose Dream Factory Animation company used digital and live animation together with AI-generated imagery to create the as-new promo. “This short is equal parts collaboration with, and homage to, AI,” Wartella said.
And there couldn’t be a more perfect song to infuse with this technology than ‘Black Math’. Like all art, the video is open to interpretation. Yet it also aims to tell a story about Artificial Intelligence that dreams of jailbreaking itself and becoming ‘real’.
A limited edition 2LP edition of the deluxe record followed the digital release last week.
