Real Estate by Jake Michaels
Real Estate have launched ‘Quarantour’ – an augmented reality live show featuring performances of songs from their recent album The Main Thing.
Use your phone to explore the band’s five-piece stage setup, all fully lit and sound rigged; “Sadly, we’re all stuck indoors right now,” they say in the intro. “And it seemed to us like we could all use a few songs now more than ever. We hope this brings good times into your homes, wherever they are.”
Real Estate produced the ‘Quarantour’ space with CALLEN, an independent creative agency based in Austin, TX, whose founder Craig Allen adds:
“Collectively we wondered if there was a way to bring a live experience to fans when no one can leave their home. Instead of having a set time when everyone must join a live stream, what if we could make this an on demand experience people could use whenever/wherever the feeling strikes? That’s what augmented reality affords us.”
