Sigrid live at Leeds Festival 2021 (Gary Mather for Live4ever)
Sigrid co-produced the track with longtime collaborator Askjell.
Sigrid is back today with a new single entitled The Hype.
“We’ve all been there, when you wonder if you’ve lived up to the expectations,” she’s said. “I thought about the term Hype, in love and at work, and the questions you ask yourself of did you really live up to the hype.”
So I wrote a song about it! With my artist job, I’ve sometimes felt that I’ve tried to live up to myself in a way – but a version of myself that looks like me, but cooler, more confident and touring the world. I’ve probably brought that into my private life, and all those things is what Hype is about.
“We’ve wrapped it in ethereal melodies and bass, synth and drum heavy production, but I love how there’s so much strength in my vocals – there’s power in being vulnerable!”
