The London Roundhouse hosted Apple’s music festival for most of its run (Photo: Alberto Pezzali / Live4ever)
Apple has cancelled its annual music festival in London after a decade, according to reports.
Beginning life as the iTunes Festival at the Institute Of Contemporary Arts in 2007, the event hosted the likes of The Maccabees, Amy Winehouse, The Coral and Black Rebel Motorcycle Club in its first year, and after a brief relocation to the KOKO in London settled at the Roundhouse where Oasis, Coldplay, Kasabian, Paul McCartney, Kings Of Leon and plenty more big names all performed during the following years.
It was rebranded as the Apple Music Festival in 2015 and some of its last performers included Elton John, The 1975 and Alicia Keys.
It made its United States debut with five days of gigs at the Moody Theater in Austin, Texas in March 2014 in conjunction with that year’s South By Southwest Festival.
