Radiohead headlining the first day of TRNSMT 2017 (Gary Mather / Live4ever
Unboxing a new special edition version of what may well be your favourite album should be a straight-forward, satisfying experience. Not necessarily, it seems, in the Radiohead universe.
With the group’s 20th anniversary edition of OK Computer – dubbed OKNOTOK – now out, they’ve seen it fit to share a Chieftan Mews unboxing video which could be enough to put a few prospective buyers off the whole thing.
“But why?,” a press release said of the re-release. “The original analogue tapes are the highest definition version of the record, and nothing will ever beat them.”
“However in the 20 years since the original release mastering technology has improved a lot, and with new equipment and techniques we can make a digital version that’s an improvement of the original transfer.”
If you are about to open your own copy of OKNOTOK, don’t have nightmares do sleep well.
The OKNOTOK boxed edition is now shipping from https://t.co/e7609mML8X
Chieftan Mews has already got his, and is unboxing just for you: pic.twitter.com/hJEpzuvL8C
— Radiohead (@radiohead) July 11, 2017