Just before they compete for British Album and British Group at tomorrow’s (February 25th) Brit Awards, Alt-J have sent out a reminder of the qualities of last year’s ‘This Is All Yours‘ album. Check out the official video for ‘Pusher‘ here.
The promo is a result of a collaboration between Division Paris and director Thomas Rhazi, who has explained its concept thus: “The original idea was Joe’s one. It was about a guy breaking his neck in a very poetic way. We spoke about the British Speaker’s Corners – all those men and women in the late 70’s preaching for their own reasons and beliefs.”
“I wanted this film to be very humanist and as deep and simple as it could be. The hero does the most excessive act because he can’t do anything else – shaking up people’s minds in those dark and sad times.”
Alt-J will be up against Coldplay, One Direction, Clean Bandit and Royal Blood in the British Group category at the Brits, and are likely to face stiff competition from Sam Smith and Ed Sheeran for British Album.