The artwork for David Bowie‘s first album in the best part of a decade has emerged online (pic), with the sleeve’s artist Jonathan Barnbrook taking to his blog to explain the concept behind the design which harks back to Bowie’s 1977 LP ‘Heroes‘.
“We wanted to do something different with it – very difficult in an area where everything has been done before – but we dare to think this is something new.” Barnbrook has said.
“Normally using an image from the past means, ‘recycle’ or ‘greatest hits’ but here we are referring to the title The Next Day. The “Heroes” cover obscured by the white square is about the spirit of great pop or rock music which is ‘of the moment’, forgetting or obliterating the past.”
“However, we all know that this is never quite the case, no matter how much we try, we cannot break free from the past. When you are creative, it manifests itself in every way – it seeps out in every new mark you make (particularly in the case of an artist like Bowie). It always looms large and people will judge you always in relation to your history, no matter how much you try to escape it.”
The surprise announcement of ‘Next Day‘s release, planned for March, arrived yesterday morning on Bowie’s 66th birthday.