Pet Shop Boys – Nonetheless: Album Of The Week

Pet Shop Boys released their fifteenth studio album ‘Nonetheless’ this week – revisit Live4ever’s review and stream it below.

“When you’ve been around for over more than forty years you can probably consider yourself to have gone through most important career phases; from defining yourself, to finding an audience then, if you’re lucky, to being imperial and finally embracing the defiance of people’s expectations.”

“Pet Shop Boys are of course an institution, and a peculiarly British one (which is probably some of their appeal to non-UK audiences), but Neil Tenant and Chris Lowe have been in reflective mode in the run-up to the release of Nonetheless.”

“One of their favourite tales has been their then manager Tom Watkins’ 1985 prediction that they would last three years in the wake of signing a monster seven album deal with EMI.”

Tennant knows he’s had more than his share of last laughs at that, but equally the duo’s uniqueness comes with the double-edged sword of having to avoid complacency whilst gently shifting their audience around; they’re still, after all, a pop band.

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