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Jessie Ware unveils the promo starring James Norton.
Jessie Ware has premiered the official video for Ride, the recent second single to be taken from her new studio record Superbloom.
“James is a friend, and we were recently at our friend Jack Peñate’s performance (who I made ‘Ride’ with) and I asked him, ‘James, do you ride a horse, and would you be up for being a sexy cowboy in the video?’,” Ware has revealed.
I sent him the song, he loved it, and I’m so grateful that he made this happen. To be honest, I didn’t think I would be as involved in the video but James being the total gentleman and professional he is made it so easy. It was a freezing cold February day and by 10am I was licking his ear.
“Everything was shot on film so I think it looks so beautiful – props to Thomas our wonderful director, and to Caravan the horse.”
Norton, meanwhile, has described the experience of working on the video as a, ‘properly fun ride’.
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