London’s Hard-Fi have said they feel the need to ‘break the band again’ with the release of new album ‘Killer Sounds‘ later this month.
With debut album ‘Stars Of CCTV‘ in 2005, Hard-Fi joined a wave of homegrown guitar bands, led by the runaway of success of the Arctic Monkeys, who enjoyed a bumper few years on the British charts.
However, like many of their contemporaries, they struggled to replicate the glory with their follow up release, and were instead subjected to strong criticism from some quarters for their approach to the promotion of ‘Once Upon a Time In The West‘.
As a result, the band’s frontman Richard Archer has told the Daily Star expectations are much lower this time round, and how they are looking to re-establish their fractured reputation.
“We’re sitting here now and don’t expect for one minute to waltz back out to a number one album or sold-out arena shows. It’s not that easy,” he said.
“We know that we have to let people know what we have to offer and how good we are. But it’s quite exciting cos it’s almost like trying to break the band again – we’ve got some good tunes.”
“We did have this golden moment in 2005-6 with this bumper harvest of bands. That was pretty unreal and we’re kinda back to reality now, which is that pop acts have millions of pounds spent on them.”
“The X Factor is on TV every week. If you had to pay for that TV advertising, you’d have to be a billionaire. It’s all kinda there, bubbling under and waiting to break through.”
‘Killer Sounds’ will be released on August 19th, and is preceded by the singles ‘Good For Nothing‘ and ‘Fire In The House‘.