Bully by Angelina Castillo
Bully have posted a video for Every Tradition ahead of the release of their new album SUGAREGG on August 21st through Sub Pop.
Alicia Bognanno again worked remotely with co-director Alan Del Rio Ortiz for the promo, using the wonders of modern technology to navigate around the isolation brought about by the ongoing pandemic. “After we tested out this method (me shooting alone at my house and sending the footage to Alan to edit and put everything together) with Where to Start I liked it so much I wanted to do it again and trusted Alan to turn my mess into a well put together music video,” Bognanno explains.
“Surprisingly I was a lot more comfortable on my own as opposed to having a crew of people there like there has been for past music videos. I also have a newfound appreciation for any cinematographer because god damn it’s a lot of work.”
