
Ben Sherman Beatles Line
Ben Sherman , one of Britain’s leading clothing brand Icons is launching a range of clothing inspired by none other than the fab four , The Beatles.
Ben Sherman outlets are making The Beatles Collection of four t-shirts, four button down shirts and a Harrington jacket, a style made popular by in the 1960s and 70s by mods, available globally starting February and will also be selling the line through major retailers stocking the brand.
Beatles memorabilia and 60’s inspired images of the four band members including album covers and pop art images of John Lennon, Paul McCartney, George Harrison and Ringo Starr will be featured on the clothing line.
The brand will be targeting a young buyer with its range and hopes it will also appeal to Beatles aficionados and fashion followers.
Apple Corps. currently holds the licence for the Beatles brand and Caroline Mickler Limited is implementing its brand licensing strategy in the UK.
Says Caroline Mickler: “Ben Sherman and The Beatles are a perfect match, combining a genuine British heritage with powerful, worldwide brand recognition.”
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