Live4ever’s SXSW Media Lounge in 2017
Boots on the streets in Austin during March 2021 hasn’t quite been ruled out yet, but with the fate of pretty much everything next year still up in the air, South By Southwest organisers have begun planning a virtual event for the week which is usually one of the busiest in the music calendar.
Encompassing all the multimedia facets of SXSW, the music part of the online event will be curated by programming staff, albeit with a keen eye on those artists who would have been performing in Texas earlier this year had it not been for the eleventh hour cancellation.
“Today we’re launching #SXSW Online as part of our 2021 offerings,” a social media message reads. “Join us for a digital experience featuring conference keynotes and sessions, screenings, showcases networking, and more March 16 – 20, 2021.”
“We are working with the City of Austin and public health authorities on plans for a physical event and will provide updates as more information becomes available.”
