Sorry premiere videos for Cigarette Packet, Separate singles

Sorry by Sara Amroussi-Gilissen

Sorry by Sara Amroussi-Gilissen

Sorry were one of the bands supporting London’s Windmill venue with the recent release of their A Night At The Windmill live album.

Sorry have posted videos for two new singles entitled Cigarette Packet and Separate.

Both promos have been created by the band’s own Asha Lorenz along with longtime collaborator Flo Webb; songs which came from, ‘ideas they worked on from home during last year’.

“The sounds are quite metallic / silver / grey and the lyrical ideas are repetitive almost as if they are whispers / mantras/ worries that you’d say to yourself and keep to yourself.”

“We try and make the videos in a playful way whilst also expressing lots of mood and emotion; the use of black space and never showing full faces or using objects (like the toy cars) makes it feel like they’re flashes of thought or surreal memories,” Lorenz continues on the videos.

“We loosely based Separate on the J. G. Ballard novel Crash. It’s as if the water is his mind and he’s relaying or planning the series of crashes with the toy cars.”

“Most of all, the videos are used for the colour splash or the movement to give the song almost another layer of rhythm that’s maybe audibly invisible but you visually can feel it within the song.”

“With Cigarette Packet, we wanted it to feel claustrophobic and for intensity to build where it felt right. The mouths all merge into one voice, by the end it’s hard to tell who’s saying what, as if all your friends or people you meet are just parts of you. It’s weird what your mind chooses to hear or remember.”

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