The iTunes Festival has been rebranded as the Apple Music Festival for 2015 and has confirmed Pharrell Williams, One Direction, Disclosure and Florence & The Machine as its first headline acts.
The name-change comes about after the launch of Apple Music earlier this year, where live performances from the festival will be available to download for free, as well as being viewed live and on-demand. There will also be coverage on the new Beats 1 radio service.
“We wanted to do something really special for music fans this year,” says Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
The event is due to be staged at the London Roundhouse throughout September, where its previous iTunes incarnation had been held since 2009.