Foals‘ video for Like Lightning, taken from part two of Everything Not Saved Will Be Lost, has been premiered by Music Declares Emergency, the organisation which promotes improvements to environmental practice across the UK music industry.
The promo was written and directed by the French animator Virginie Kypriotis, who says: “After being angered by the world’s greed, malice and ignorance regarding environmental issues, the story’s hero simply decides to run away. The action makes him a kind of contemporary messiah who people turn to as they begin to change their ways.”
“Although the film is about the environment, we wanted to create a new kind of message about it. Rather than just being pessimistic or even too sentimental, the idea was to use our anger to create something funny and hopeful to celebrate the people who are actually doing something about it.”
Foals went to number one on the UK charts for the first time with Everything Not Saved Will Be Lost – Part 2, more success this year for the band after part one had delivered a Mercury nomination and the Q Award for Best Album.