Its video was directed by Kris Rimmer, who says he and Marr wanted to ‘work with the idea that even when the future of a person seems bleak and uncertain, they can still choose to pursue pleasure and self-indulgence’.
“In this case, that hedonism is embodied in our four main characters,” he continues. “We chose the derelict tower block to contrast their eccentricities and followed them on a journey to “the last place on earth left open”. There seems to be something quite significant about finding romance in the last days of existence.”
Marr adds on the track itself:
“Armatopia is the odd state we find the ecology and ourselves in today. Have those in control made people feel like there’s only one thing left they can do? ‘We’re smoking till we burn out’, so we dance and party. It’s Eco-Disco for 2019.”
This rounds off a week for the Smiths guitarist which also saw him confirm the details of a spring North American tour.