Arlo Parks by Lillie Eiger
“Softly is a song about yearning, about how fragile you feel in the dying days of a relationship when you’re still desperately in love,” Arlo Parks says.
Arlo Parks has made her first move since winning the Mercury Prize last year for the debut album Collapsed In Sunbeams.
Softly has been shared with visuals directed by Zhang and Knight, who explain:
“We were instinctively drawn to the warm toned, hazy nostalgia of the 1960s, as we loved the idea of something universally romantic being slowly stripped away throughout the film.”
“We based the colors of the bricks, trims and doors on mid-century painting in order to bake this romanticism into everything. The production itself was a huge challenge, as everything was captured in-camera with each piece of the set built on wheels operated by several production crew.”
“However, we knew it was all worth it when we saw the skyscrapers dancing around Arlo for the first time.”
