alt-J by Rosie Matheson
alt-J release their next album The Dream on February 11th.
alt-J’s Joe Newman has made his directorial debut on the video for the band’s new single Hard Drive Gold.
“Growing up enjoying cinema greatly I saw our music videos as opportune moments for directors to create stories purely and so we the band did not appear in our videos,” Newman says. “By avoiding cuts to a band playing in an ‘airplane hanger’ the audience could focus on the cinema over the indie band music video tropes.”
“I had ideas for videos that I passed on to directors to develop, watching these directors execute some of these ideas inspired me and now I want to understand and experience the process at a deeper level.”
This track follows the earlier previews U&ME and Get Better, the latter of which is described as the ‘centrepiece’ of the record.
