The Joy Formidable’s Into The Blue is the pick of the albums we’ve reviewed this week – here’s your chance to revisit the review and check out the album via Spotify.
“Some recent music industry analysis revealed plenty of stark truths about its new model.”
“Firstly, physical sales are no longer necessarily the key to success; the numbers for 2021’s best-selling album of the year to date – Olivia Rodrigo’s Sour – were more than 80% streaming derived.”
“Secondly, as listening habits change and late adopters join in via their smart speakers, ‘Catalogue’ (that means old) outfits litter the top end of the charts, as many reach for the comfort blanket of familiarity.”
“All in all, that means if you’re not fresh faced or weren’t ever on Top Of The Pops back in the day then you need to fight harder than ever before to make your voice heard.”
“For The Joy Formidable this has meant doing more with less, setting the TJF Music Club up in 2018 – a scheme which gives fans access to exclusive music, online shows, the purpose, ‘forging part of a much-needed new culture of direct artist support’. In the wake of the eighteen-month moratorium on playing live, it’s looked like a particularly shrewd decision.”
