Eminem followed up Music To Be Murdered By last month.
Eminem’s video for Higher is up on YouTube after its premiere last weekend during the Conor McGregor UFC bout.
The clip sits perfectly in that context, Mathers conducting a mock interview with ESPN’s Michael Eaves and UFC’s Dana White.
“It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” ESPN’s music director Kevin Wilson has said.
“To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”
Higher features on Music To Be Murdered By – Side B – a much more thorough effort than your usual deluxe editions, for sake of argument containing 16 brand new tracks and more collaborations with the likes of Ty Dolla $ign, Skylar Grey and Dr. Dre.
