Protomartyr‘s new album Ultimate Success Today has got a delayed release date of July 17th, but it’s given them time to create a video for its latest single Michigan Hammers.
“This video is a retelling of a well-known Michigan folk tale that describes timeless themes of greed, power, death and rebirth and nothing short of the conflict of good and evil,” Yoonah Park, who also directed the Wheel Of Fortune and Don’t Go To Anacita promos, remarks.
“Couldn’t make a ‘proper’ video due to the miasma,” Joe Casey adds. “So why not make one using what tools remain? That’s sort of what Michigan Hammers is about I think – building with rubble. It’s probably about that and mules, syndicates, too many parking lots, camaraderie, the ideal happy hour, failure, and takin’ what they’re givin’ ’cause we’re workin’ for a livin’ until we start takin’ it to the streets. Or something like that.”