The Chemical Brothers have released a video for their new song Free Yourself.
They’ve spent a large part of this year working on the project with directors Dom&Nic, collaborating with production company Outsider and content creation studio The Mill to present a striking visual effects and motion capture affair.
“It’s a black comedy and an observation or conversation about the possible future relationship between robots, artificial intelligence and humans,” the directing team have said. “Maybe we don’t have anything to be scared of, why do we think the worst about AI and humanity?”
“We imagined a near future where robots had become a sentient underclass and we felt sorry for them and wanted to imagine them finding a way to free themselves, have fun and dance.”
“Tom and Ed are the best people to make music videos for, their music always inspires great visual ideas and stories and as artists they are incredibly supportive of the creative vision.”
