Benjamin Paul Nebula
Manchester collective Hello Cosmos are ready to share their promo for Dream Harder, and you can watch it first right here on Live4ever over in our Videos area.
The augmented reality cut was put together by Creative Arthur, while its creator Adam Smith has said they started to ‘form ideas around subvertising and alternative perspectives in conventional messaging streams’ after talking with the band about the single’s themes. “We’d been thinking about what if the power of marketing could turn its attention onto positive and alternative concepts and messages, as opposed to the usual commercial acts of distraction,” he continues.
“This got us thinking about John Lennon’s billboard campaigns, ‘WAR IS OVER’, ‘GIVE PEACE A CHANCE’ etc. Imagine the impact if we were constantly only subjected to these such things? (Massive paradox in here too for us as a design studio that works alongside and with commercial brands on a daily basis).”
“Developing this made us revisit one of our favourite films, John Carpenter’s ‘They Live’, specifically the scene where Nada (Roddy Piper) discovers a pair of sunglasses which literally help him see through the selling screen to show the world for what it really is. We imagined the future of this synergy with advanced tech within our lives and personal systems and how marketing, social media and subliminal messaging within it become harder and harder to escape.”
“As they combine and we go deeper, it feels more and more like an interface, like reality is being augmented and our lives take on increased gamification. Points, prizes, bad guys and level ups. With our human reality progressively being augmented the lines are constantly blurring.”
Dream Harder was released earlier this month, with more new music and touring in the works for next year.
