Shervin Lainez
The big Texas horizon provides the backdrop for Hamilton Leithauser‘s new Heartstruck (Wild Hunger) promo.
The track is a collaboration with Angel Olsen, and the video’s creative chief Rob Baird has gone into some detail about its creation:
“We were thrilled to get the opportunity to work with Hamilton Leithauser to bring his new single, Heartstruck (Wild Hunger) ft. Angel Olsen to life in a way that brings the themes of the song to the forefront in a beautiful and conceptual way.”
“Hamilton is such an incredibly talented songwriter and storyteller that we worked closely with him to craft a visual story that tackles the feelings of heartbreak and longing, the ghosts of lost love that haunt us all at some point in our lives. Hamilton’s character in the video is one we all can relate to, and the desert landscape and western town really helped amplify the isolation that comes marching behind a broken heart.”
“We wanted to use a few symbols throughout—the car, the pink scarf, the burning heart—as constant reminders, the things that you project your feelings upon that you can’t help but notice every time they pass.”
“Most importantly, we really wanted to craft an ending that leaves the viewer with a bit of despair themselves, knowing that this isn’t an A-to-B story, but a circular one. Nothing gets resolved, nothing really gets easier, but you’ve got to keep going. It’s hard, but beautiful in its own way.”
