Dante’s Inferno inspires Two Door Cinema Club’s ‘Bad Decisions’ video

What do the nine rings of hell in Dante’s Inferno and a hatred of social media have in common?

They’re both subjects that have inspired Two Door Cinema Club‘s video for ‘Bad Decisions‘. Allow director Thunderlips to explain:

“When we first spoke to Alex on the set of ‘Are We Ready?’, it was clear that he hated social media as much as we did, so we knew we needed to come up with a suitably epic metaphor to illustrate this brilliant song.”

“Dante’s Inferno and his nine rings of hell was the jumping off point for our concept, but we also felt that turning his (Alex’s) original idea into a video game was a fun way to make this concept relevant and also give us a platform for the animators to develop and embellish with the band battling each other to escape hell and earn redemption.”

The track’s off Two Door Cinema Club’s next album ‘Gameshow‘, due for release on October 14th.