Probably best to keep an eye on Jack Garratt after the annual BBC Sound Of… poll released its longlist for 2016 today (November 30th).
As always, the list bares a striking resemblance to the Brits Critics’ Choice shortlist (already won by Garratt) and MTV’s Brand New selections (Garratt’s there too), after being put together by what are described as 140 ‘influential music industry experts’.
“This year’s list features another fascinating and diverse array of talented artists, many of whom will become part of the British public’s soundtrack over the coming year, just as previous winners Sam Smith, Adele, Ellie Goulding and Jessie J did before them,” said head of BBC Radio 1 and 1Xtra George Ergatoudis.
“The BBC’s commitment to developing new talent goes to the very heart of our public service purpose,” Bob Shennan, director of BBC Music, added. “BBC Music Sound Of is an increasingly important way that music lovers can make sure they are across the exciting artists of the future.”
The longlist will now be gradually whittled down until the winner is revealed on Radio 1 on Friday, January 8th.
BBC Sound Of…2016 longlist:
Alessia Cara
Billie Marten
Blossoms
Dua Lipa
Frances
Izzy Bizu
Jack Garratt
J Hus
Loyle Carner
Mabel
Mura Masa
NAO
Rat Boy
Section Boyz
WSTRN