Bono says ‘sorry’ for U2’s ‘Songs Of Innocence’ iTunes release

u2There’s no such thing as bad publicity, so the saying goes. Whether U2 still believe in that old adage though is probably now open to debate.

Releasing their latest album ‘Songs Of Innocence‘ for free on iTunes may have exposed their music to countless millions of users who might otherwise have preferred to stay well clear, but the backlash that somewhat invasive move sparked seems to have left the band’s frontman Bono at least sounding like he wishes they hadn’t bothered.

“Oops, I’m sorry about that,” Bono said when asked during a chat on Facebook, ‘Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again?’.

“I had this beautiful idea, might have gotten carried away with ourselves,” he added. “Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”

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