“It just shows the natural link between music and social activism to create change,” Hugh Evans, chief executive of the Global Poverty Project, tells Rolling Stone.
Evans, along with Pearl Jam manager Kelly Curtis, has enlisted the likes of Foo Fighters, Bruce Springsteen, The Vaccines and Kings Of Leon in a new initiative which will offer music fans free gig tickets in return for taking part in various pursuits linked to political activism.
The idea for the Global Citizen Tickets Initiative was conceived by the pair during the planning stages of last year’s Global Citizen Festival in New York City, and hopes to engage people in various social activism activities such as petitioning, writing to politicians and raising money by offering points which can be later used to claim gig tickets.
“I’m hit up every day for something, whether it’s to play or donate a song or give money,” Kelly Curtis remarks. “I just thought, ‘What would accomplish a lot that wouldn’t require time or anything – what if everyone gave a show?’ You’re talking about social activism in a really great way.”