Elbow frontman Guy Garvey is to launch a vinyl-only label which he hopes will provide a platform for ’20 minute records’.
Garvey outlined his plans to BBC News, explaining: “We don’t want disposable songs – we want a 20 minute record. Young bands that are perhaps self-financing and have to make money through touring can release three EPs rather than one album. That’s three times as much excuse to tour, so it’s working commercially.”
“You’re making something that somebody who really loves your music is going to go and find – it’s like leaving a note in your lover’s pocket that they won’t find for six months.”
Meanwhile, Elbow’s latest run of recent chart success following their high profile performance at the London Olympics’ closing ceremony earlier this month looks set to continue, with their new b-sides compilation ‘Dead In The Boot‘ heading for a top 5 place on the UK Album Chart according to midweek figures released yesterday.