Elsewhere, other winners included Florence & The Machine, who picked up the Best Art Direction prize for their single ‘Dog Days Are Over‘, while rock band Muse won Best Special Effects for the promo for ‘Uprising‘. Rapper Eminem won two prizes, Best Male Video and Best Hip-Hop Video, and 30 Seconds To Mars won Best Rock Video. Blues duo The Black Keys triumphed in the Breakthrough category.
Winners:
Video Of The Year – Lady Gaga – ‘Bad Romance’
Best New Artist – Justin Bieber feat. Ludacris – ‘Baby’
Best Male Video – Eminem – ‘Not Afraid’
Best Female Video – Lady Gaga – ‘Bad Romance’
Best Hip-Hop Video – Eminem – ‘Not Afraid’
Best Pop Video – Lady Gaga – ‘Bad Romance’
Best Rock Video – 30 Seconds To Mars – ‘Kings and Queens’
Best Dance Video – Lady Gaga – ‘Bad Romance’
Best Collaboration – Lady Gaga feat. Beyoncé – ‘Telephone’
Best Choreography – Lady Gaga – ‘Bad Romance’
Best Direction – Lady Gaga – ‘Bad Romance’
Best Editing – Lady Gaga – ‘Bad Romance’
Best Special Effects – Muse – ‘Uprising’
Best Cinematography – Jay-Z & Alicia Keys – ‘Empire State Of Mind’
Best Art Direction – Florence & The Machine – ‘Dogs Days Are Over’
Breakthrough Video – The Black Keys – ‘Tighten Up’