“I have a problem when people in the industry say ‘it’s killing the industry, it’s the thing that’s ripping us apart’. I don’t actually believe it is … [Pirates] might not buy an album, but they’re spending their money buying concert tickets, a t-shirt, whatever.
“It’s an analogue business model in a digital era. The business model has to change. You’ve got to license out more music – have more Spotifys, more websites selling more music. You’ve got to make it slightly cheaper to get music in order to compete with the peer-to-peers.
“That’s been the whole problem in the last 10 years. Why are we here now? Because the recording industry dragged its feet over digital.”