Bombay Bicycle Club: iTunes’ U2 album release ‘invasive’


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Whether they like it or not, iTunes users have been given a free gift this week from U2 in the form of the band’s new album ‘Songs Of Innocence‘.

Talking about the release in an interview with Billboard which is led by the terribly cold, bland heading ‘Guy Oseary Talks ‘Songs of Innocence’ Rollout & Strategy Shift’, U2’s manager described how the idea came together.

“In the last few months, we’ve been connected with Apple and they are so collaborative and forward-thinking, and have a really strong relationship with the band. It all came together very organically,” he said.

Having the album thrust upon you with little or no choice seems a strange way to go about things though, and Bombay Bicycle Club‘s guitarist Jamie MacColl has told NME he finds the idea ‘invasive’.  “A lot of people are up in arms because they don’t like U2,” he said. “I don’t have an opinion on the band itself, but I do think the method is a little bit in your face.”

Bombay Bicycle Club’s own 2014 album ‘So Long, See You Tomorrow‘ arrived in a much more conventional way back in February and has just been nominated for this year’s Mercury Prize.


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