Beck has covered David Bowie‘s track ‘Sound and Vision‘ with a 167-piece orchestra for the first installment of Lincoln’s ‘Hello, Again’ campaign. The ambitious performance can be viewed through YouTube below.
Lincoln has invited artists to, ‘Transform classic works into entirely new, fresh, original creations’ for their promotion, and respected director Chris Milk has worked on a production which brings the music and audience together in a 360-degree, interactive set-up.
Billboard describes the production thus: “The outside of the soundstage was remodeled as Al’s Record Shop, a hip, old-school record store with LPs in the window by Television, Can, Fela Kuti, Alton Ellis and others plus 45s from Nirvana, Unrest, the Germs, Big Boys and other punk acts.”
The expansive orchestra was conducted by Beck’s father David Campbell and consisted of studio musicians, members of the Dap-Kings, members of the USC marching band, a CalArts gamelan ensemble, a Peruvian charango group, Fred Martin’s choir from Colorado and L.A.’s Millennium Choir, nine guitarists, and a Theremin player.
‘Sound and Vision’ was released as a single from David Bowie’s 1977 album ‘Low‘ – the first of his so-called ‘Berlin Trilogy’ series of LPs.
The performance was filmed using binaural heads that captured all of the 170 musicians in the room so it’s best listened to with headphones. The interactive 360-degree video will be hosted at www.Lincoln.com later on this week.