The digital production team who brought a hologram of the late rapper Tupac Shakur to the Coachella festival in April are now planning on creating a series of virtual Elvis Presleys for use on various TV and online broadcasts.
Digital Domain have said they are working in partnership with Elvis Presley Enterprises, which manages the iconic singer’s brand, and whose president and chief executive Jack Soden has said: “This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer.”
Tupac’s hologram was used on stage at Coachella during Snoop Dogg‘s performance at the festival, with projection firm Musion’s Head of Music Sanj Surati hailing a ‘historic and exciting initiative’ at the time:
“This is obviously a historic and exciting initiative that we’re all witnessing currently, and it would make sense for them to bring it to Europe and maybe take it to the rest of the world.”