January 21st, 2012

The Big Pink are perhaps every guitar band’s worst nightmare.

Belonging to a select group of electro-pop artists that have recently found success through pragmatic, business like methods of networking as opposed to the more traditional rock n roll rite of passage (starting at the very bottom, playing the most vile clubs imaginable and getting ‘discovered’ at some mythical venue), they write huge, super catchy pop songs at ease whilst maintaining experimental progression in a strangely affecting way, peculiarly refusing to nestle into the context of any single genre.

And as they pull the curtain down on the ever fading ‘indie landfill’ phenomenon along with the likes of Cut Copy and Foster the People, you can’t help but wonder if this is where music is inevitably headed, relying not on the pluck of a string, but on the push of a button.

Looking for some free new music to tide you over this weekend? Well you’re in the right place with the Live4ever Ezine‘s New Tunes guide. We’ve sorted through our packed inbox over the last seven days to offer up the best in mp3s, Soundcloud links and YouTube videos for your viewing and listening pleasure. Check out previous editions of the New Tunes Guide here.