The charity Malaria No More UK has launched a new ‘Music To Save Lives’ campaign, which is being produced by MTV UK & Ireland (MTV UK) during the build up to this year’s World Malaria Day on 25th April.
Malaria No More UK aims to find innovative ways to tell the malaria story, a preventable disease that kills 781,000 people every year, of which 90% occur in Africa.
On the campaign, MTV host Alice Levine says: “I love the concept of using music to save lives. It’s a powerful and personal way to get festival lovers on board with a hugely important cause”.
Music To Save Lives will launch on April 11th with a music festival campaign made up of a 45 second advert, created by MTV UK and backed with a soundtrack from Golden Grrrls. It will run throughout the summer on multiple platforms including promotional airtime across MTV UK.
To mark the new initiative, Music To Save Lives is launching a new competition which will offer one lucky winner a pair of tickets to one of the stand-out festivals of the UK summer season. To enter, watch the video below and follow this link to answer the accompanying question.
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